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What about the efficiency of this free marketing service? Simply the higher click thru rate on the net! Our statistics outline an average CTR of over 5%, where other classic banner exchanges report an average click thru ratio of under 0.3%. That is +10 times more traffic using this internet marketing program! How does it work? To advertise you need a personally formatted web toolbar. Check out the advantages of this new media. And sign up here for a FREE account. After signing up, simply create a web toolbar, add a "banner exchange" place holder on your toolbar and load the toolbar to fire from your web site. That's all! For every two toolbar impressions, with a banner exchange place holder, your company advertisement will automatically broadcast one time on another web toolbar participating in the program. free web site, Banner Advertising.

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sidebar ad has more impact than a banner ad for at least two reasons: A tall sidebar ad is two to three times larger than a banner ad. You cannot scroll a sidebar ad off the screen like you can a banner ad. With a banner ad, you can scroll just 60 pixels down and the ad is gone. With a sidebar ad, the ad is with you much longer. Because of this increased impact, sidebar ads have higher branding power and a higher click-through rate. A typical sidebar ad has a click-through rate of 1 percent (10 clicks per 1,000 impressions), or about two to three times that of a banner ad. Advertisers will typically pay $1.00 to $1.50 per 1,000 run-of-site impressions for sidebar ad placement. Advertisers pay more for targeted sidebar ads, just like they do with targeted banner ads direct response advertising.
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